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See Ric in action
A short look at the energy, humor, and substance Ric brings to every room.
Build a team that communicates, and performs
Most teams don't underperform because they lack talent. They underperform because they miscommunicate. Ric's DISC-based leadership workshops give your team a shared language for how each person is wired, so collaboration gets easier, friction drops, and performance climbs.
Drawing on 1,600+ interviews with business leaders and three books, Ric makes the science practical and the session genuinely fun. (He believes laughing leads to learning, your team will leave energized, not lectured.)
Why DISC, and why the assessment I use.
DISC isn't a personality fad. The model traces back to a Harvard-trained psychologist in 1928, but the instrument I use is modern and rigorous: TTI Success Insights. It's a scientifically validated assessment, continuously refined by a team of neuroscience researchers, and trusted by organizations in more than 100 countries. And TTI goes beyond behavior alone: it reveals not just HOW your people communicate, but WHAT drives and motivates them, a richer, shared language for working together. That shared language is exactly what reduces conflict and builds trust.
Led by a TTI-trained facilitator.
Ric is TTI-trained through REF. REF and TTI Success Insights are strategic partners, so your team gets a qualified facilitator working from a proven, science-backed instrument—not an off-the-shelf personality quiz.
What your team walks away with:
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A clear read on each person's communication style, and how to flex to others
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Fewer misunderstandings and less day-to-day friction
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Practical tools they can use Monday morning, not theory they'll forget
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A more unified, engaged team pulling in the same direction
Also Available: Keynotes
Keynotes that move a room
Need a speaker who can headline your conference or retreat? Ric has delivered hundreds of keynotes across the U.S. and Canada, turning hard-won lessons from his books and peer advisory groups into talks audiences actually remember, including his Killing Cats Leads to Rats keynote on the unintended consequences of business decisions.
The same facilitator, every month, in your corner
The skill that makes these workshops land is the same skill I bring to leading a peer group: drawing out the real issues, keeping it honest, and making people glad they showed up. If you've felt what it's like to learn in one of my sessions, imagine having that in your corner every month.
What People Say
"Ric's talk was the most highly rated part of our conference, by far. He delivers relevant, real-world content that resonates with business leaders. If you're looking for a speaker who captivates an audience while teaching practical lessons, I highly recommend Ric."
"Ric created a safe environment where 200+ CEOs could share, learn, and engage with one another. Participants appreciated his humor, facilitation style, and ability to make peer learning both practical and memorable."
"Ric's keynote resonated with our leadership team and was a memorable close to our retreat. His engaging style, practical insights, and ability to connect with the audience exceeded our expectations. We look forward to having him back."
"Ric brings an engaging mix of financial knowledge, experience, and charisma that inspires audiences to take action. As our emcee for the past four years, he has energized our events and consistently sparked meaningful conversations and fresh ideas."
"Ric has become an integral part of our business through his guidance, consultation, and inspiring leadership. His professionalism and commitment continue to make a meaningful impact on our team."
"Ric spoke to our business roundtable on CEO Guiding Principles and delivered practical, high-value insights that impressed our members. We have no doubt his ideas will positively influence the way our leaders make decisions."
"Able to quickly find and mine the gems from the endless caverns of TMI, Richard Franzi is a pro-level trainer and communicator. Any minutes you spend with Ric will be well rewarded with increased clarity and results. I highly recommend him to you."
Ric Franzi delivered an exceptional performance as the Master of Ceremonies as he made our guests feel welcome at Center Club Orange County’s Annual Hops and Vines fundraiser. A longtime Club Member, Ric Franzi is the consummate professional and an absolute joy to work with. His upbeat, engaging personality and enthusiasm helped raise a record number for worthy Orange County beneficiaries. I am extremely appreciative of Mr. Franzi’s exceptional performance and plan to have him again at our event next year. Center Club Orange County highly recommends him as the preferred Master of Ceremony
