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Publications

Publications by Ric Franzi

Critical Mass:
The 10 Explosive Powers of Peer Groups

This is the first book written about the value that thousands of CEOs and executives derive from participating in a peer group. Ric wrote his book based on his experience as a peer group member during his time as the President of Delphi Connection Systems. Ric’s book discusses 10 benefits (or powers) that peer group members gain from belonging to a well-constructed mastermind.

This book is packed with solid information and real-world case studies that detail each of the 10 Powers of CEO PEER GROUPS. CRITICAL MASS is a term Ric coined to describe the existence of sufficient momentum in a social system. That momentum becomes self-sustaining, fueling future growth. As the author of the book, Ric explains, in an easy-to-read style, how today’s CEOs and business owners can improve their chances of survival and elevate their companies to greater success by forming a mastermind alliance to overcome common threats in today’s business climate.

Find out how to develop critical mass within your firm to propel you to the next level and beyond.

Critical Mass: The 10 Explosive Powers of Peer Groups Book
The Power of CEO Guiding Principles 3rd Edition Book

The Power of CEO Guiding Principles 3rd Edition

As a respected peer group leader and business talk show host, Ric has gained access to some of the most innovative and creative minds leading middle-market companies. He has had the opportunity to interview hundreds of CEOs and business owners through his business talk show.

These executives have given Ric and his audience insights into their unique leadership styles and guiding principles for leading successful companies. In his business book, Critical Mass: The Power of Guiding Principles (3rd Edition), Ric shares a fountain of wisdom and inspiration to help other executives understand how vital their guiding principles are to their firm’s success.

Killing Cats Leads to Rats

Unintended consequences of strategic business decisions had not been researched or shared in any significant way until Ric decided to undertake this effort. For his Amazon best-selling business book, Killing Cats Leads to Rats, Ric set out to understand the types of unintended consequences and their causes, and to determine the best practices CEOs could use to avoid, reduce, or mitigate the negative effects of unintended consequences resulting from strategic business decisions.

Ric’s interest in the topic led him to the landmark research by noted American sociologist Dr. Robert K. Merton.  Dr. Merton studied large-scale social systems and the dysfunction that is all too common in their decision-making processes. Building on Dr. Merton’s research, Ric identified a straightforward six-step process that has been shown to help CEOs avoid, reduce, or at the very least mitigate the adverse effects of unintended consequences.

Ric’s SECURE™ Model has been field-tested with leadership teams to control the outcomes of their strategic decisions. By employing the model, firms can predict their future performance and minimize the disruption caused by unintended negative consequences.

Killing Cats Leads to Rats Book

Killing Cats Leads to Rats Book Launch

My Articles

Unlock Your Leadership Potential with Orange County Executive Coaching

A Look Into The Crystal Ball: Five Causes Of Unintended Consequences In Business

Unintended consequences are inevitable in all facets of life, and business is no exception. They are typically the product of misunderstandings or miscalculations with human error as their catalyst. Often, they stem from the fallacy that we think we’ve thoroughly thought things through ... when we actually haven’t.

The term “unintended consequences” was first coined by American sociologist Robert K. Merton, a founding father of modern sociology. Merton viewed society as an organism with many parts serving many functions. When the entire societal ecosystem is in sync, all is well. However, when one area malfunctions, it affects the entire system.

As Featured In

Forbes Magazine
10 Reasons To Join A CEO Peer Group

“The whole effort of CEOs working together is more than the sum of those same CEOs working separately.”

California Business Journal

Peer Power

The story of one leader's leap into peer advisory — and what it unlocked.

Business Insider

CEO Peer Groups: How To Find Your Match

A practical look at how company heads choose the right roundtable or forum.

Orange County Register

CEO peer groups boost business results

How small-business owners used peer groups to navigate a downturn.

Elevate your leadership with Ric Franzi

Your Next Chapter Starts with One Conversation

If you're ready to stop carrying it alone and start leading with clarity, the first step is simple and free.

No cost, no obligation — just a 30-minute conversation.

✓ Members stay an average of 6 years.

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