Publications

Critical Mass:
The 10 Explosive Powers of Peer Groups
This is the first book written about the value that thousands of CEOs and executives derive from participating in a peer group. Ric wrote his book based on his experience as a peer group member during his time as the President of Delphi Connection Systems. Ric’s book discusses 10 benefits (or powers) that peer group members gain from belonging to a well-constructed mastermind.
This book is packed with solid information and real-world case studies that detail each of the 10 Powers of CEO PEER GROUPS. CRITICAL MASS is a term Ric coined to describe the existence of sufficient momentum in a social system. That momentum becomes self-sustaining, fueling future growth. As the author of the book, Ric explains, in an easy-to-read style, how today’s CEOs and business owners can improve their chances of survival and elevate their companies to greater success by forming a mastermind alliance to overcome common threats in today’s business climate.
Find out how to develop critical mass within your firm to propel you to the next level and beyond.


The Power of CEO Guiding Principles 3rd Edition
As a respected peer group leader and business talk show host, Ric has gained access to some of the most innovative and creative minds leading middle-market companies. He has had the opportunity to interview hundreds of CEOs and business owners through his business talk show.
These executives have given Ric and his audience insights into their unique leadership styles and guiding principles for leading successful companies. In his business book, Critical Mass: The Power of Guiding Principles (3rd Edition), Ric shares a fountain of wisdom and inspiration to help other executives understand how vital their guiding principles are to their firm’s success.
Killing Cats Leads to Rats Book Launch
Killing Cats Leads to Rats
Unintended consequences of strategic business decisions had not been researched or shared in any significant way until Ric decided to undertake this effort. For his Amazon best-selling business book, Killing Cats Leads to Rats, Ric set out to understand the types of unintended consequences and their causes, and to determine the best practices CEOs could use to avoid, reduce, or mitigate the negative effects of unintended consequences resulting from strategic business decisions.
Ric’s interest in the topic led him to the landmark research by noted American sociologist Dr. Robert K. Merton. Dr. Merton studied large-scale social systems and the dysfunction that is all too common in their decision-making processes. Building on Dr. Merton’s research, Ric identified a straightforward six-step process that has been shown to help CEOs avoid, reduce, or at the very least mitigate the adverse effects of unintended consequences.
Ric’s SECURE™ Model has been field-tested with leadership teams to control the outcomes of their strategic decisions. By employing the model, firms can predict their future performance and minimize the disruption caused by unintended negative consequences.

As Featured In

Elevate Your Leadership
Since 2007, Ric has been a trusted guide for Orange County entrepreneurs and business owners, creating a space where leadership and growth go hand in hand. He knows that running a business shouldn’t mean being consumed by it. That’s why he built peer advisory groups designed to help leaders focus on their companies, without losing sight of their personal and professional growth.
As a seasoned Orange County business coach, Ric has developed a proven process that empowers entrepreneurs to work on their businesses, not in them. His approach fosters clarity, confidence, and the kind of strategic insight that drives lasting success. If you're ready to elevate your leadership and take control of your business, Ric’s peer advisory groups are the powerful step forward you’ve been looking for.
My Articles

A Look Into The Crystal Ball: Five Causes Of Unintended Consequences In Business
Unintended consequences are inevitable in all facets of life, and business is no exception. They are typically the product of misunderstandings or miscalculations with human error as their catalyst. Often, they stem from the fallacy that we think we’ve thoroughly thought things through ... when we actually haven’t.
The term “unintended consequences” was first coined by American sociologist Robert K. Merton, a founding father of modern sociology. Merton viewed society as an organism with many parts serving many functions. When the entire societal ecosystem is in sync, all is well. However, when one area malfunctions, it affects the entire system.