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Built from Real Conversations with Leaders
Everything I've written came straight out of my work with CEOs and owners running middle-market firms — the same pressures, decisions, and opportunities you're navigating right now. These aren't academic. They're field-tested ideas from real rooms full of real leaders. And they're yours to download free — no purchase required.
Critical Mass:
The 10 Explosive Powers of Peer Groups
If you're leading a middle-market company and wondering whether a peer group is actually worth your time, I wrote this book for you. It's the first book ever written on the value CEOs and owners gain from a well-built peer group — the same collective intelligence my members rely on every month.
Inside, you'll find the 10 powers of a peer group, illustrated with real-world case studies, and a clear picture of how leaders like you reach "critical mass"—the momentum that makes growth self-sustaining. If you've ever felt you're carrying the big decisions alone, this is the case for why you don't have to.
The Power of CEO Guiding Principles 3rd Edition
This one is built entirely from leaders like you. Through my talk show and peer groups, I've interviewed hundreds of CEOs and owners running middle-market firms, and asked what really drives their success. Their answer, again and again: a clear set of guiding principles.
I distilled that wisdom into a practical playbook so you can define — and lead by — the principles that will steer your own company. Consider it a shortcut to lessons other middle-market leaders learned the hard way.
Killing Cats Leads to Rats
Every strategic decision you make as a middle-market leader carries unintended consequences — the second- and third-order effects that quietly derail good plans. I wrote this Amazon best-seller for leaders in your seat: people making high-stakes calls without a way to see the fallout coming.
Building on landmark research and tested with real leadership teams, the book gives you my SECURE Model — a straightforward six-step process to anticipate, reduce, or avoid the negative consequences of your biggest decisions. It's the closest thing to a crystal ball for your strategy.
Killing Cats Leads to Rats Book Launch
Watch Ric introduce the ideas behind Killing Cats Leads to Rats.
My Forbes Article
A Look Into The Crystal Ball: Five Causes Of Unintended Consequences In Business
Unintended consequences are inevitable in all facets of life, and business is no exception. They are typically the product of misunderstandings or miscalculations with human error as their catalyst. Often, they stem from the fallacy that we think we’ve thoroughly thought things through ... when we actually haven’t.
The term “unintended consequences” was first coined by American sociologist Robert K. Merton, a founding father of modern sociology. Merton viewed society as an organism with many parts serving many functions. When the entire societal ecosystem is in sync, all is well. However, when one area malfunctions, it affects the entire system.
