“I recently had the opportunity to collaborate with Ric and speak to several of his CEO peer groups.
He is knowledgeable, caring, and brings so much energy to his members.

I was impressed by his well-rounded approach to working with his executives. He promotes lifelong
learning and is himself a lifelong learner. I have presented to many CEO peer groups, and I find the
community of leaders Ric has assembled to be a truly special group of Orange County executives.
As an author, a radio host (Critical Mass Radio Show), and a certified advisor for ESOPs, he
consistently brings fresh new knowledge to those he serves. I highly recommend him as a CEO peer
group chair and look forward to collaborating with him in the years ahead.”

“Ric Franzi is a talented and very effective CEO Peer Group Leader. Having been a featured speaker
at many similar organizations, watching him engage the group in substantive discussions on
numerous leadership topics was enjoyable. His ability to engage each executive was most
impressive. It was clear Richard has built genuine trust and is passionate about positively impacting
REF-OC members and the Orange County community at large.”

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“Ric Franzi is passionate about making an impact on people's lives. He runs a great REF community
in Orange County, of which I am part. He is a master facilitator and always works to provide value.

I appreciate everything Ric puts into his community, so I have been a member for over eight years.”

“Ric is an inspiring community leader with whom I have consistently met over the last six years. As a
member of his REF-OC Trusted Advisor and Executive Groups, I can attest to his community's value

for personal and professional growth. Many of the vendors and partners I work with daily are directly
related to his relationships and introductions through the reputation he has built in Orange County.”

“I tried several peer groups before joining REF-OC, and I’m so glad I finally found Ric’s group. Unlike
others, there’s no pressure to sell or constantly promote yourself. Instead, I found a community of
genuine entrepreneurs who openly share their experiences so we can all learn and grow together.

Ric is a fantastic facilitator—always supportive and encouraging us to stay engaged. It’s been one of
the most valuable communities I’ve joined, personally and professionally.”

“As a member of the OC REF peer group, I must say that it is a particularly rich and rewarding
professional experience for me personally and professionally. Ric brings a thoughtful and seasoned
perspective as my business coach, consistently offering guidance that enhances my thinking.

Each monthly session leaves me with fresh insights I can immediately apply to my business.
Dedicating this focused time every month has significantly impacted me and my business. I will be
forever grateful for the professional guidance and friendship that Ric has brought to my life!”

“As a REF-OC member for some time now, I have found incredible value in being a part of this
style of peer advisory group community.

My chair, Ric Franzi, has been an outstanding source of insight as a mentor and business
coach. Engaging with group members in our monthly meetings often leads to meaningful
discussions about relatable topics that I can immediately apply in my business.

I often leave these meetings with more clarity on navigating any current business challenges.
It’s well worth the one morning a month to focus strategically on my business.”

“I am a member of Ric’s REF-OC peer group community and have found this peer advisory
group highly valuable. Ric has been an insightful and steady presence as a business coach,
offering perspective and practical advice.

When I attend the monthly meeting, I leave with renewed clarity, thoughtful feedback,
and often a fresh angle on my challenge. It's beneficial to set aside one morning a month to
think strategically about my business and work on it, rather than in it..”

“Being part of REF has given me access to a community with the most

amazing group of leaders and executives across the world."

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"It has been my great pleasure to work with Richard Franzi and to be part of his REF-OC Trusted Advisors Peer Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Ric Franzi and REF-OC. It has been my great pleasure to work with Ric Franzi and to be part of his REF-OC Trusted Advisors Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Richard Franzi and REF-OC."

"I am a member of Ric’s REF-OC peer group community. The value that this peer advisory group and Ric's coaching have provided to my business is beyond what I had imagined when I joined. Ric has been an insightful and excellent business coach.

I value his leadership of this group, and I find that when I attend the monthly meeting, I leave with renewed connection to others in the group and more clarity on my business. It's beneficial to set aside one morning a month to think strategically about my business and work on it, rather than in it."

"Being part of the REF-OC peer group has been an incredibly rewarding experience. Ric brings a thoughtful and seasoned perspective as a business coach, consistently offering guidance that challenges and sharpens my thinking.

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Each monthly session leaves me with fresh insights and actionable ideas that I can immediately apply to my business. It’s a rare opportunity to step back, reflect, and engage with a group of like-minded professionals who genuinely understand the ups and downs of leadership.

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Dedicating this focused time once a month has made a noticeable impact on how I approach both strategy and decision-making."