REF-OC Peer Groups
Hear What REF Peer Group Clients Say
Ric has been leading peer group for Orange County, CA entrepreneurs and business owners since 2007.
REF-OC Peer Groups
Since 2007, Ric has been a dedicated business coach in Orange County, empowering entrepreneurs and business owners to lead with clarity and confidence. Through his partnership with REF, a global leadership organization, Ric has built and led peer advisory groups designed to help leaders focus on their businesses, without being consumed by them.
Ric’s proven coaching process ensures that business owners invest their time strategically, fostering growth and sustainability rather than getting lost in daily operations. His executive coaching goes beyond surface-level advice—it’s a confidential, immersive partnership that allows Ric to gain a deep understanding of his clients' challenges and provide tailored insights to help them reach the next level.
As a thought leader in peer advisory groups, Ric has broken new ground by writing the first book ever published on the transformative benefits of these groups. His expertise provides entrepreneurs with the tools, strategies, and support they need to accelerate their success.
If you’re ready to move beyond the daily grind and step into strategic leadership, Ric’s peer advisory groups and coaching will give you the clarity, connection, and competitive edge to thrive.
REF-OC Peer Group Offerings
Entrepreneurs Peer Group
Ric has established a peer group exclusively for entrepreneurs seeking to scale their businesses and lead early-stage firms in Orange County, California. These entrepreneurs recognize that they must adopt new approaches to sustain their growth.
Members come from various industries and share a common desire to grow their businesses and evolve their leadership skills to stay ahead of the growing demands of scaling their firms.
The monthly investment is $500.00
Top Executive Peer Groups
Ric leads peer groups in Orange County, California, for CEOs, business owners, and senior executives leading middle-market companies. His community comprises a diverse group of leading firms in technology, healthcare, construction, manufacturing, transportation, and professional services.
Members run privately held SMB companies with a minimum revenue of $5 million and a common goal of taking their businesses to the next level of performance.
The monthly investment is $1,000.00
Learn about how REF-OC peer groups can help you
CEO Peer Groups Collective Intelligence
CEO Peer Groups Renewable Energy
CEO Peer Groups Education
CEO Peer Groups Personal Development
CEO Peer Groups Isolation
Testimonial
“Ric has assembled a group of business professionals, each unique from the others, yet sharing similar experiences. It is this relationship that has proved invaluable to me as I manage the next stage of a 40+ year insurance agency. It amazes me how the perspective of a situation from different types of businesses can open eyes to a solution within my company. Without Ric, I would still have far too many unanswered questions. I highly recommend participating in REF-OC.”
"It has been my great pleasure to work with Richard Franzi and to be part of his REF-OC Trusted Advisors Peer Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Ric Franzi and REF-OC. It has been my great pleasure to work with Ric Franzi and to be part of his REF-OC Trusted Advisors Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Richard Franzi and REF-OC."
"I am a member of Ric’s REF-OC peer group community. The value that this peer advisory group and Ric's coaching have provided to my business is beyond what I had imagined when I joined. Ric has been an insightful and excellent business coach. I value his leadership of this group, and I find that when I attend the monthly meeting, I leave with renewed connection to others in the group and more clarity on my business. It's beneficial to set aside one morning a month to think strategically about my business and work on it, rather than in it."
"Being part of the REF-OC peer group has been an incredibly rewarding experience. Ric brings a thoughtful and seasoned perspective as a business coach, consistently offering guidance that challenges and sharpens my thinking.
Each monthly session leaves me with fresh insights and actionable ideas that I can immediately apply to my business. It’s a rare opportunity to step back, reflect, and engage with a group of like-minded professionals who genuinely understand the ups and downs of leadership.
Dedicating this focused time once a month has made a noticeable impact on how I approach both strategy and decision-making."
Elevate Your Leadership
Since 2007, Ric has been a trusted guide for Orange County entrepreneurs and business owners, creating a space where leadership and growth go hand in hand. He knows that running a business shouldn’t mean being consumed by it. That’s why he built peer advisory groups designed to help leaders focus on their companies, without losing sight of their personal and professional growth.
As a seasoned Orange County business coach, Ric has developed a proven process that empowers entrepreneurs to work on their businesses, not in them. His approach fosters clarity, confidence, and the kind of strategic insight that drives lasting success. If you're ready to elevate your leadership and take control of your business, Ric’s peer advisory groups are the powerful step forward you’ve been looking for.
Orange County Executive Coaching
Executive Coaching
