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Unintended consequences of strategic business decisions had not been researched nor shared in any significant way until Ric decided to undertake this effort. For his Amazon best-selling business book, Killing Cats Leads to Rats, Ric set out to understand the types of unintended consequences and the causes and determine the best practices CEOs could use to avoid, reduce, or mitigate the negative effects of unintended consequences of strategic business decisions.

Ric’s interest in the topic led him to the landmark research by noted American sociologist Dr. Robert K. Merton.  Dr. Merton studied large-scale social systems and the dysfunction that is all too common within their decision-making. Building on Dr. Merton’s research, Ric identified a straightforward six-step process that has been shown to help CEOs to avoid, reduce or at the very least mitigate the adverse effects of unintended consequences. 

Ric’s SECURE™ Model has been field-tested with leadership teams to control the outcomes of their strategic decisions. By employing the model, firms can predict their future performance and minimize the disruption caused by unintended negative consequences.

Killing Cats Leads to Rats

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