top of page

Download Critical Mass Ebook

Connect with Ric

Testimonial

Jeff Shattuck.jpeg

"Ric has been both a great chair in our REF-OC Peer Group and an insightful business coach. He has been committed to my growth and the company's success. In the 5+ years I have worked with Ric, my firm has grown in revenue, earnings, and market footing. Ric and the peer group are a major part of that success.He has built a community of leaders that share a strong desire to improve their companies and themselves. It is a great group to be associated with. He has identified and delivered strong educational content that is relevant to the group, a feat I suspect is no small accomplishment.He has built a larger community around his vision of the REF-OC. Being part of this larger community has allowed my team to learn from leaders and group members we would never have had access to otherwise.I look forward to continuing to be part of Ric's groups and growing as a result."

CEO/President | The Dot Corp.

The Dot.jpeg
David Jennings.jpeg

"Ric was a keynote speaker at our industry's CEO Retreat. He also facilitated a peer-learning workshop for this group of 200+ CEOs. He created a safe environment in which participants could share their experiences and learn from one another. Richard's keynote was his “Killing Cats Leads to Rats” presentation, based on his 3rd book. He was well-received, and the participants appreciated his humor and approach to facilitating peer learning."

Chief Learning Officer | Community Associations Institute

CAI.jpeg
Christine Shewbridge.jpeg

“As an author, speaker, and emcee, Ric is rich with financial knowledge and experience. Ric’s charismatic personality can energize any audience into action. As an emcee for Junior Achievement of Orange County for the past four years, Ric has enriched our events and increased awareness for Junior Achievement. As an optimistic business leader, Ric can infuse positivity, fun, and intriguing thoughts to stimulate conversation and thought-provoking ideas.”

Regional Executive Director | Junior Achievement Orange County

Junior Achievement of Orange County.jpeg
Dave Taylor.jpeg

"I have had the pleasure of seeing Ric speak on numerous occasions in both the United States and Canada, and I would not hesitate to attest to his ability to deliver both great keynote and workshop presentations. He has an innate ability to command the room and capture an audience's attention from the very beginning. His presence, energy, and passion instantly engage his audience, whether it's a group of fifty or several hundred. Richard's latest book, "Killing Cat's Leads to Rats" had such a relevant message for our top executives and business owners running mid-market firms in the Southwestern Ontario (Canada) area, that I hired Ric to deliver the keynote at our recent conference; Ric's talk was the most highly rated part of the conference, by far. If you're looking for a speaker with the talent to captivate an audience while delivering relevant, real-world content that teaches valuable lessons about running a business, I highly recommend Ric."

REF Business Partner | Toronto Canada

REF Image.png
Tom VanDrope.jpeg

"Ric visited our business round table and spoke on the topic of CEO Guiding Principles. Our group, the Think Tank Round Table, is a collection of business owners and C-level executives who naturally tend to be tough judges of character. We were thoroughly impressed with the content and high-value takeaway that Ric provided. I do not doubt that the future decision-making of our company will be directly impacted by the ideas Ric put together and presented. Ric gets our solid recommendation."

President/CEO | VCA Consultants

VCA.jpg
Jeana Ceglia.png

"Ric Franzi was the keynote speaker at our August Budget Planning Retreat, attended by leadership from our three major facilities. His enthusiasm and knowledge resonated with our team and were a great close to our weekend meeting. The topic that resonated with our associates was the discussion of being mindful in the workplace, which will greatly enhance our communications and operations. This is the second time that Ric has presented Kush Bottles and has always exceeded our expectations. He was such a good sport and kept up the motivation, especially given the event was on a Sunday and the air conditioner was malfunctioning on a hot Orange County summer day. Thank you, Ric!"

CEO | Sonanace

Sonance.png
Bill Wooditch.jpeg

“I have been interviewed by a significant number of hosts on radio and television about my new book “Always Forward”. Richard Franzi was by far one of, if not the best host. He asked me insightful questions, which led to a great conversation about discovering the 7 secrets to sales success. Ric did his homework and was thoroughly prepared to delve into the substance of my book, to help his audience of CEOs and business owners. When you couple his preparation with his natural curiosity and relaxed interviewing style, you have one of the most interesting interviews I have done.”

Author of WSJ Best Seller | The Wooditch Group

The Wooditch Company.jpg
Jenny Ross.jpeg

"I was honored to meet Ric in 2009 and be interviewed on his radio show, "Critical Mass for Business." Ric has become an integral part of our business operations at 118 degrees, providing consultation and continuing to be a motivating and inspiring factor towards a high level of professionalism and integrity in the business. I am proud to be a part of his REF-OC Peer Groups. Thank you, Ric, for all that you do!"

CEO and Author | 118 Degrees

blank.png
Gleb Tsipursky.jpeg

"Ric Franzi is a great host of business shows! His extensive experience coaching business leaders was evident in the questions he asked during our interview about my book, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. He drew on his own experience in writing his book, Killing Cats Leads to Rats, which shares some significant parallels and offers important insights. An outstanding interviewer!"

CEO | Disaster Avoidance Experts, LLC

Disaster Avoidance Experts.jpeg
Marnie Swedberg.jpeg

"Able to quickly find and mine the gems from the endless caverns of TMI, Richard Franzi is a pro-level trainer and communicator. Any minutes you spend with Ric will be well rewarded with increased clarity and results. I highly recommend him to you."

Founder & Director | Christian Women's Speakers Directory

blank.png
Steve Smith.jpeg

"I had the opportunity to be a guest on Ric's radio show- Critical Mass for Business. What a professional operation! Ric's assistant guided me through the preparation, and Ric was masterful in conducting the interview. We were having such an engaging conversation that I forgot we were on the radio. I spread the word through my social circles and received loads of compliments about the quality and energy of his show."

Business Coach | GrowthSource Coaching

GrowthSource.jpeg
Micheal Berg.png

“Ric has assembled a group of business professionals, each unique from the others, yet sharing similar experiences. It is this relationship that has proved invaluable to me as I manage the next stage of a 40+ year insurance agency. It amazes me how the perspective of a situation from different types of businesses can open eyes to a solution within my company. Without Ric, I would still have far too many unanswered questions. I highly recommend participating in REF-OC.”

Owner | Berg Insurance

berg insurance agency.png
Mike Haney.jpeg

"I've been a member of one of Ric's REF-OC Peer Groups for over 5 years. The combination of monthly meetings, individual coaching, and other thought-provoking events provides me with every resource to better my business."

Owner | S&H Rubber

S&H Rubber.jpeg
Teri Sawyer.jpeg

"It has been my great pleasure to work with Richard Franzi and to be part of his REF-OC Trusted Advisors Peer Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Ric Franzi and REF-OC. It has been my great pleasure to work with Ric Franzi and to be part of his REF-OC Trusted Advisors Group. Ric facilitates conversations to guide and support his REF-OC peer group members in growing their businesses. He helps members solve problems so we can thrive and be successful. He is motivational, insightful, and generous. He brings in exceptional speakers and shares key resources to help his members grow their businesses. I highly recommend Richard Franzi and REF-OC."

Founder | T&Co

T&CO.png
April Sather.jpeg

"Joining the REF-OC community has been the single best decision I've made for my business and personal growth since starting my business one year ago. From the high caliber of professionals in the peer learning groups to his radio show, Ric Franzi has created an ecosystem where business leaders from organizations at all stages can grow and thrive. Ric has a natural ability to ask the right questions, is candid with feedback, and inspires (and expects) both accountability and real results."

Chief Information Officer | UC Office of the President

University of California.jpeg
Kayla Bartel.jpeg

"I am a member of Ric’s REF-OC peer group community. The value that this peer advisory group and Ric's coaching have provided to my business is beyond what I had imagined when I joined. Ric has been an insightful and excellent business coach. I value his leadership of this group, and I find that when I attend the monthly meeting, I leave with renewed connection to others in the group and more clarity on my business. It's beneficial to set aside one morning a month to think strategically about my business and work on it, rather than in it."

Chief Executive Officer | Humanity HR Consulting

humanity.jpg
bottom of page